Well Mr. and Ms. Small and Local business owner it means you better get with the program and get a Facebook account. Not just a personal one but a Fan Page so that customers can find you, recommend you and you can let them know specials and display your knowledge and products.
Facebook is a great way to connect with your customers, current and potential. Here is an idea, your facebook fan page could be your initial internet presence if you don't have a website yet.
Lot's of ideas flowing here so check back. Good luck!
Link to this post:
http://www.google.com/buzz/101849747879612982297/DDfuM78Yu1E/Facebook-Overtakes-Yahoo-Now-the-Second-Most Feb 17 Mashable -: Facebook Overtakes Yahoo: Now the Second Most Visited Site in U.S. – http://bit.ly/c2Em4l